Using your passions list:
1) Research
Start with the internet to search passion words. Type in your key passion words and see what pops up. For example, if your passion is gardening: search “gardening”
If your passion is more targeted, such as roof-top gardening
or herb gardening, use “roof top gardening” or “herb gardening”
Make notes of the TYPES of businesses, PRODUCTS and SERVICES
that pop up from your searchAlso make notes of the FORUMS and BLOGS that pop up from your search
You can also modify your search by adding "Businesses" or "unique" or "popular” or other reasonable keywords. For example, your passion is pets: try searching “pet businesses”, “unique pet businesses”, “top pet businesses”
-Again, make notes of any relevant results
2) Now visit the blogs and forums resulting from your search.
Take a quick moment to scan for popular topics, and common needs or questions that relate to your passion. For example: a large pet forum has a special section dedicated to pet travel. You notice a lot of questions related to "tips for transporting a pet" or "finding hotels for pets", and even "How can I find a hotel that will let me brings my dog, but doesn’t smell stinky or look ratty?"
Take a quick moment to scan for popular topics, and common needs or questions that relate to your passion. For example: a large pet forum has a special section dedicated to pet travel. You notice a lot of questions related to "tips for transporting a pet" or "finding hotels for pets", and even "How can I find a hotel that will let me brings my dog, but doesn’t smell stinky or look ratty?"
If any of these topics interest you, jot them down. It doesn't hurt to do a quick search on
these expanded topics to see what businesses are currently doing to address
them.
Example: Search "problems finding hotels that allow
pets" or "hotels pets accepted"
If you find there's not much of an industry, or if you find
businesses aren't properly addressing customers' needs--voila, you may have found a
potential career opportunity.
3) Discover a super-niche
-Another way to find a potential market is to create a niche
For this example, let’s go back to pets. Make a list of the potential markets related
to pets: pet shops, kennels, pet parlors, pet bakeries, etc. Pretty common stuff, right? Common can mean a lot of competition. You don’t want common. You want unique.
Back to creative thinking: zone in on some of the markets
that interest you. It might be a good
idea to refer to your Passion List, if you can’t remember what some of your
other interests are. Use the market ideas and trends to come up with ideas that
pair your interests.
For example: Not only
do you love dogs, but you enjoy sewing. Instead of selling standard pet
products, why not sell handmade sweaters
for dogs?
Now take
your niche to the second level—the super-niche, a niche within a niche. After
all, there's surprisingly a lot of competition for people making handmade
sweaters for dogs.
So how do you niche a niche? Simple: make that niche even more unique. The trick here is to be reasonable. (Don’t go for freaky or something that will
make people think to themselves, “What drug is she on?”)
Here’s a reasonable example of taking a niche a step further:
Selling dog/owner coordinating sets: handmade sweaters for dogs and matching
sweaters for the owners.
Okay, I admit that sounds silly—actually creepy and way to
obsessive of an owner. But what about
trendy sweaters for dogs and matching scarves for owners? It’s
cute, fashionable and fun. I don’t even
own a dog, and I love this idea!
Passion Career Example: Painting Children's Bedrooms
Passion Career Example: Painting Children's Bedrooms
Test your idea:
Enter your super-niche and see what comes up.
Ask trusted friends (make sure they fit your target market) what they think of your ideas
Enter your super-niche and see what comes up.
Ask trusted friends (make sure they fit your target market) what they think of your ideas
-Don’t worry if you think your idea is too
narrow—super-niches have specific purposes and can be a great marketing
tool. See upcoming blogs that explain
the value of super-niches. Also coming
soon: blogs on how, when and why you should expand beyond your super-niche. Super-niches
are NOT meant to lock you in to a limited market. They are great starting tools and for
marketing purposes.
If you’ve found your super-niche or a low-competition niche,
you are well on your way to your Dream!
FYI, if you're a newbie interested in a market with a lot of competition (such as writing), don't worry too much. The most important step in following your dream is to get started. Find motivation in the A Better You Section section.
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